Sunday, May 13, 2007

ketchup

I've noticed an interesting pattern in humankind… a near arrogance regarding our perceptions, preconceptions, and the conclusions we draw from it.

Take for instance: the hamburger.

If it's thick and red and on a hamburger, it must be ketchup, right? Everyone knows that. Everyone knows that ketchup goes on hamburgers. That's the way it always is. That's the way it's always done. That's what everybody does.

Well… let someone take a bite of mine, and they will be surprised… because, the only condiment that I'll put on my burger that's red is seafood cocktail sauce.

I've been reminded that just because it looks like ketchup, and historically it's been ketchup… don't mean it is ketchup.

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